Case StudyDigital Marketing
Uncle Sam's Grew Email Subscribers 149% with Chowly
Phoenix, Arizona2 locations
15-20%
Consistent profit margin
27%
Email open rate (vs. 22% industry benchmark)
+149%
Email subscriber growth over 3 years
3x
Social media follower growth over 3 years
54,564
Email subscribers
The Challenge
Uncle Sam's faced rising labor costs, evolving digital marketing complexities, and shifting consumer behaviors. Owner Bret Frimmel struggled to reach new audiences through conventional methods like mailers and in-store promotions while maintaining profitability amid operational challenges.
The Solution
Chowly Digital Marketing enabled Uncle Sam's to express its America-themed, playful brand voice through targeted email campaigns that resonated with customers and drove engagement. The platform helped maintain customer visibility while managing costs and strengthening community connections.
“Our profit margins run between 15% and 20%, and that's because we've built a well-oiled machine that focuses on consistency in both the product and our marketing efforts.”
Bret Frimmel
Owner, Uncle Sam's